By now, we’re sure you’ve seen the video that showed an altercation between former Ravens running back Ray Rice and his fiancée.

Now, Baltimore pizza parlor Hersh’s Pizza is offering a free pizza for anyone who turns in a Ray Rice jersey. 

The pizzeria posted the promotion to its Facebook before Rice’s contract was terminated, reports ABC News. The shop ended its post with the hashtag “#CutRayRice.”

The initial Facebook statement read,

“Dear Lovers of Women, Not Hitting Women, Non Violence and Just Generally Being a Good Person, Come trade your Ray Rice Ravens Jersey in for a free pizza at Hersh’s. These jerseys will save us money on toilet paper this week.”

The initial post was shared close to 300 times in about three hours. Talk about viral. Hersh’s later announced that the shop would donate $2.70, after Rice’s No. 27, to the House of Ruth for every jersey it received. It also asked for “suggestions for what to do with all the Ray Rice jerseys we collect, since there are only so many we can use for toilet paper.”

Hersh’s manager Nico Bustos explains how the post came about,

“Both of Hersh’s owners are strongly anti-abuse. They just put the promotion on Facebook after hearing the news this morning, as a small thing. Since then, it’s taken on a life of its own.”

Hersh’s Pizza is located at 1843-45 Light Street, Baltimore, Maryland 21230. The shop opens today at 5 pm.

[via ABC News]