What would you say if you could get McDonald’s delivered to you?
Apparently, residents of Sydney’s North Parramatta have been saying yes. A lot. There are rules, of course: orders must meet a $25 AUD minimum ($23.19), and there’s an additional $5 AUD ($4.64) delivery fee. Delivery is also only available between 6 and 9 pm, according to Eater. The North Parramatta test has been so successful, Queensland and Western Australia will see McDelivery service start later this month.
Anti-obesity campaigners in Australia were disappointed by the move. Nutritionist Rosemary Stanton and anti-obesity policy worker Jane Martin mentioned specifically that the area around North Parramatta has one of New South Wales’ highest obesity rates.
But researcher Rebecca Huntley disagrees, placing it as part of a larger problem. She told Business Insider, “It’s easy to go ‘Oh my god’ Maccas is doing home delivery, it’s going to make obesity worse. But really it’s just doing the same as Pizza Hut. There are a million ways to get fast food in the house. We’re just not used to McDonald’s doing it.”
Turns out Australia is just like a lot of places: McDonald’s is often seen as less expensive than buying food at the supermarket. Huntley continued, in no uncertain terms,
Australia isn’t the only place where McDelivery has taken off for Mickey D’s. According to the Wall Street Journal, crowded cities like Beijing, Seoul, and Cairo are all great markets for McDelivery, because building drive-thrus is cost-prohibitive and impractical.
Check out this video by Eat Your Kimchi explaining how to get McDelivery in South Korea:
So why hasn’t this innovation come to the homeland of the Golden Arches? It’s been tested, considered, and reconsidered in the past—as recently as 2013, in fact. Whether it will ever take off here remains to be seen, but we’re pretty sure people would buy it.
Here’s some more great stuff from today:
Disappearing burgers: Why so many chefs make it so hard to order their most popular dish [Grub Street]
Sorry, sushi nail art is not “a thing” in Japan [Modern Farmer]
Baking bread with NYC’s most creative bakery [Serious Eats]
This tick’s bite can turn you vegetarian [Gothamist]
Inside Diamondz N Da Ruff, Jay Z’s mom’s restaurant [Eater]