Prior to that, a quesarito was an off-menu item you could sometimes convince an employee at Chipotle to make for you.
Now, Taco Bell is officially adding the Quesarito to its menu. On Monday (June 9), a beef Quesarito with rice, chipotle sauce, and reduced-fat sour cream will be available at Taco Bell locations across the country.
According to Chris Brandt, Taco Bell’s chief marketing officer, the quesarito is the bestselling product in a test market since the Doritos Locos Tacos. In a press release, Brandt said,
Doesn’t take a rocket scientist to know that hybrid foods are what the people want.
But maybe Taco Bell should have considered a different name for the product…
— Helen Rosner (@hels) May 16, 2014
[via LA Times]