Marshmallow Peeps—those sugary, chick- and bunny-shaped treats that pop up every year at Easter—have their sights set on bigger things.
Just Born, the company that produces Peeps (as well as other popular candies like Mike & Ikes and Hot Tamales), has already begun pushing Peeps Minis at Walmart and other stores across the country in hopes of giving the brand year-round appeal.
The goal is to shift the perception of Peeps from punchline to coveted candy. “I challenge you to find any other food product where a full one-third of the purchases don’t go to their normal, intended use: eating,” Brian Bachrach, senior marketing manager of innovation for Just Born, told USA Today.
According to The Consumerist, the new slogan is, “With PEEPS Minis, every day is a holiday!” We’ll see how that goes.
Here’s some other stuff we’ve loved from today:
Planned PareUp App will let you buy excess restaurant and grocery food to prevent food waste [via Los Angeles Times]
This London Café is run entirely by grannies [via Thrillist]
Knife skills: The 4 knife cuts every cook should know [via Serious Eats]
Where to find serious coffee in New York? Everywhere [via The New York Times]
10 spirits you’re definitely mispronouncing [via The Huffington Post]
The illustrated, odd, and true tale of Dave’s Killer Bread [via Modern Farmer]
Who eats better? Paris has French food in a wok, New York has the Cronut [via NYMag]