The Honest Slogans Tumblr, created by Clif Dickens, is a brilliant graphic design project that shows the mean things you really think about food brands.

Take Gatorade, for example. Dickens knows you only drink it when solid food is too difficult to manage after a long night of taking whiskey shots.

And Cheerios. No one likes Cheerios except actual babies who have no grasp of English and therefore can’t defend themselves against incoming mouth airplanes.

real

We can get behind an awful lot of these.

Click through the gallery to see the truth about major food brands, revealed in its most hilarious sense.

[via Design Taxi]