We know that rappers have a long, storied affiliation with cereal—even before Kendrick Lamar’s “Cartoons and Cereal,” there were classics like LL Cool J’s “Milky Cereal,” and DJ Z-Trip’s 2005 Breakfast Club, which begins with Murs proclaiming, “I like to have a good time and on Saturday mornings I used to like to get a big, fat bowl of cereal and watch cartoons, motherfucker. If you can’t relate to this song, you’re taking this shit too serious.” And the connection runs deeper, still: just watch a video of K. Dot showering his crowd with the classic morning treat, or see how Fruity Pebbles are a staple on his tour rider.

Needless to say, there is a Tumblr that celebrates this part of the break food-rap world Venn Diagram, and what a fine Tumblr it is. Rappers are mashed up with popular cereal boxes, and the names of the products are reimagined to punning effect.

Click through the gallery to see our favorite rapper-cereal mashups. All photos courtesy of Rappers & Cereal.