The producers of Project Runway and Undercover Boss are searching for a few “creative home cooks, foodies and food entrepreneurs” to star in their new reality show.

The wording of the casting call is sort of vague, but it does provide a few clues. The homepage makes the show sound a lot like ABC’s Shark Tank, just for the food set: “If you have a great culinary idea (i.e. a baked good, sauce, frozen food, etc.) then here is your chance to get your product on supermarket shelves with one of the biggest chains the world today.” They are promising a “potentially life changing prize package” to would-be contestants.

The open casting calls have already ended, but the team is still accepting 3-5 minute home video submissions for consideration. Videos must be turned in with completed applications as well as a photo of the applicant and his/her product. The application package is due on November 16.

[via The Times-Picayune]