Snoop Dogg Lion can never be accused of not being entrepreneurial. He just dropped the video for “Pocket Like It’s Hot,” a remix of his single “Drop It Like It’s Hot” with an assist from WWE wrestler Brodus Clay, rapper DeStorm, and Andy Milonakis—all in the name of microwaveable sandwiches.

If you’re tempted to mock him or question his judgment, resist the urge. Granted, it’s easy to misconstrue the choice to resurrect his 2004 hit in the name of Hot Pockets. Quite a few media outlets have already got their digs in, and MTV compared it to brought up MJB’s much-maligned Burger King commercial.

But here’s why they’ve overlooked the facts at hand and underestimated Snoop in so doing:

  • Anyone who has followed Snoop’s career knows he has a well-honed sense of humor. If not, then we get that all this may be hard to digest.
  • It’s a parody. This is not the first time he has taken a cheeky approach. Exhibit A: The music video for “Sensual Seduction” (a.k.a. “Sexual Eruption”).
  • Similarly, Snoop had a short-lived variety show on MTV called Doggy Fizzle Televizzle. Since then, he and his family were an E! reality show Snoop Dogg’s Father Hood for two seasons. Both gave glimpses into the lighter side of the rapper.
  • SunDrop has already done its worst toward “Drop It Like It’s Hot.” The least Snoop could do for us is reclaim it like a bawse.
  • The endorsement is not as contrived as you’d think. Plus, the Snoop clan is reported to have real love for Hot Pockets.

[via YouTube]