It’s no secret that we’re obsessed with beer art around here. While searching latest designs to hit the market, we stumbled upon something neat: A retro label showing what Dogfish Head’s 90 Minute IPA looked like when it first launched in bombers 12 years ago.
Featuring what appears to be a freak-show act hammering a nail into his face, it was definitely extreme, and must have been a real attention-grabber back back when the shelves weren’t stocked with all the crazy beers we have now. Looking at this, you might even argue that Dogfish Head’s visual identity has been toned down a bit, even though its ales remain “extreme.”
Inspired by this peek into Dogfish history, we went down the rabbit hole and researched a few other well-known craft beers to see how their bottles and cans have evolved over the years.
Click through the gallery above to see side-by-side comparisons of old and new beer labels from nine beloved beers.