Samuel Merritt says: "In the interest of influence, my point is not who made this stuff, but that it was made to begin with. To me, generic beer was the all-time low point in flavor that the brewing world needed to bring about change and get the discussion going about flavor. This is the ultimate I don’t care what it tastes like, just feed it to me situation. Sometimes, things have to get really bad before they get better, and this is proof of that for the beer world. It is the beer that broke the beer drinker’s back."