8. 60 Minute IPA
Our 60 and 90 Minute IPAs were inspired by the culinary world. Usually hops are added a couple times in the brew, once early in the boil for bitterness, and once at the end for aroma. I saw a chef on TV, and he was talking about how if you add pepper to a soup throughout an hour of simmering, the flavors of the pepper get woven in much more evenly than if you add it all at once. That got me thinking: what if I set up a system and added hops continuously? So I rigged up this system with a vibrating football game so it would drop the pellets down the game’s face into the boiling beer. Now we have a very sophisticated machine called the Sofa King Hoppy, a giant pneumatic cannon that shoots a dose of hops every minute into a 3,000-gallon tank. Our 60 Minute IPA accounts for over 65% of our beer.