If you’re braving the sweltering heat of summer in New York, odds are good that you’re also picking up a six pack after work.
Basically, your taste in booze depends on the forecast, reports Ad Week.
In Chicago, a three-day drop in temperature led to higher beer sales. The same thing happened during a heat wave in New York.
Information like this enables advertisers to fine-tune their ad placement, both geographically and topically.
Ad Week reports:
WeatherFX data will be utilized by the new Jacob Leinenkugel Brewing Company in a partnership with The Weather Company. Desktop and mobile ads will use local conditions to make suggestions on weather-appropriate activities in the area—and give hints on when the best temperature to sip on a Leinie’s Summer Shandy might be.
The day when technology recommends you have a beer is a truly great day, indeed.
This is better than anything George Orwell could have predicted. Cheers!
[via Ad Week]