Jay-Z and Rihanna Star in Budweiser’s New “Made for Music” Campaign (Video)


How many corporate tie-ins can one album drop have? Fresh off of releasing Magna Carta Holy Grail through Samsung and working several D’Usse Cognac shoutouts in a rare Twitter frenzy, Jay-Z is back on his sales-pitch game today in a new spot for Budweiser’s “Made for Music” campaign. The ad, which is part of a global campaign launching in 85 countries, features Jay and a bunch of other “creators” creatin’ to the soundtrack of “PSA.” Of course, this isn’t Jay’s first shilling-for-Bud rodeo: In a 2007 Super Bowl commercial, he played futuristic football against NFL coach Don Shula.

The other spot for the same campaign features Rihanna doing similar things to the tune of her new single, “Right Now.”

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