As we know from both taco salads and clam chowder in bread bowls, being able to eat the vessel that holds your food is pretty cool. It minimizes waste, for one thing, and it also means you can just devour all evidence of your indulgence and keep it moving. No cleanup, no hassle.
According to Rocket News 24, it was release by Japanese brewery Sankt Gallen to be sold alongside its range of chocolate beers. If NYC allowed public drinking, it would be the ultimate to-go nightcap—drink the brew on the train, then eat the cup before bed.
[via Beer Street Journal]