Beer Labels in Motion May Be the Best Use of GIFs Ever

This is just awesome.

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It’s no secret that we’ve got a beer label obsession around here, so you can imagine our excitement when we stumbled upon a new Tumblr—”Beer Labels in Motion”—that animates the art on some of our favorite cans and bottles. Through the magic of GIFs, the storm on the Great Lakes Brewing Co. Edmund Fitzgerald comes to life, and the lady on the Lagunitas Lil’ Sumpin bottle swings her leg playfully.

The project is in its infancy, but we’re eagerly awaiting more—it would be awesome to see some animated 3 Floyds art, or maybe find out what the monkey from 21st Amendment’s Bitter American really gets up to in space.

[via Beer Labels in Motion]

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