College Fires Professor For Lending his Likeness to a Beer

Bearded academic Paul Roof didn't even know his face was appearing on a beer label until it was already in production.

Photo: Holy City Brewing

Photo: Holy City Brewing

Paul Roof has had a busy weekend. On Friday he was canned from Charleston Southern University, where he was Associate Professor of Sociology. The reason was that Roof’s impressive, four-pronged facial hair is on the label of Holy City Brewing’s Chucktown Follicle Brown beer. According to News 2, CSU told him that having his whiskers on a beer can “was not representative of a Christian environment.”

The illustration on the label is based on a photo taken by Greg Anderson; according to Gawker, Roof was competing in a beard competition in New Orleans when the snap was taken. People were understandably indignant about the decision.

Holy City Brewing immediately posted a message of support, and explained that they brewed the beer in the first place to help raise money for Lowcountry Women with Wings, an organization that supports women diagnosed with ovarian cancer.

On Saturday, a crowdfunding campaign was set up to raise $1,000 for the charity in Paul’s name. It quickly surpassed it’s goal and, as of this morning, has raised a total of $3,160.

beerEmbed2 College Fires Professor For Lending his Likeness to a Beer

Roof is reportedly seeking legal counsel, but posted this heartwarming message on Facebook:

I want to thank everyone for the overwhelming amount of support , especially @holycitybrewing and Chris Brown. This beer can and all of u have brought me to tears, while doing more positive for the charity @lowcountrywomenwithwings. I support all of you!

[via Gawker]

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