Anheuser-Busch InBev just announced today that it has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers. This is continued proof, just like the sale of Goose Island to AB InBev, that multinational beer companies are threatened by craft beer and would rather buy craft breweries than compete with them.
Although Blue Point will likely have more resources at its disposal under AB-InBev, and can theoretically be a better brewery with a greater presence, this partnership with Anheuser-Busch is actually a double-edged sword. Blue Point is now in bed with a corporation that employs anti-competitive tactics which make it hard for other passionate beer makers to get their product on shelves.
By selling itself to the largest brewer on the planet, has Blue Point sold its craft beer soul? Here’s what some craft beer enthusiasts are saying:
The Potable Curmudgeon: Fare thee well, Blue Point; may the multinational brewing assassins at AB InBev stuff… http://t.co/ULFIyO7PYA