When one thinks of the phenomenon that is Lady Gaga, several images come to mind—primarily meat dresses and Tony Bennett. But few could picture an artist who has sold nearly 25 million records worldwide, and is slated to perform at the Super Bowl this winter, strolling into a beer-soaked dive bar to belt out a few numbers.

Well, Lady Gaga is a singer that likes to keep her fans on their toes, and ahead of the release of her fifth studio album, Joanne, the pop star will be heading out on a “Bud Light x Lady Gaga Dive Bar Tour” this month.

Beginning on Wednesday, Gaga will be blessing contest winners with intimate performances of “Million Reasons” and “Perfect Illusion”—two cuts from the new album, out October 21—at three seedy, undisclosed locations. Wednesday’s performance will also be live-streamed from Bud Light’s Facebook page, and the two other concerts are scheduled for October 20 and 27.

While the mini-tour may seem like a strange choice for the singer, according to Rolling Stone, Joanne has a "raw Americana vibe" that complements the dive bar aesthetic.

"My first performances were in dive bars in New York City and around the country, so working with Bud Light to go back to my roots to perform songs from my new album Joanne is such an exciting way to connect with my fans and share this music with them for the first time," Gaga told the magazine in a statement.

Gaga's collaboration with Bud Light follows the announcement of her Super Bowl halftime show sponsored by Pepsi—so it seems the singer is raking in the endorsements checks. Still, she says the new record feels personal and is inspired in part by her father, the New York City restaurant owner, whose upcoming cookbook features a foreword penned by Gaga.

"This record was about me trying to understand my father, and his grief," the singer said in a statement to USA Today. "It's also a record about me trying to understand myself and wondering where I'm going next in life. Because truly, the thing that I'm searching for the most is to feel connected to humanity, to feel connected as a person. So Joanne is like, you know, Lady Gaga if you erase all the fame."

Well, nothing helps you feel connected to humanity more than drinking warm well whiskey and cheap beer in a dingy dive bar.

[via Rolling Stone, USA Today]