California might be suffering the worst drought in history, but at least we have In-N-Out to numb the pain.
In the 60 plus years since it was founded, In-N-Out Burger has developed a cult-like following. Paris Hilton needed a Double Double so bad she got a DUI driving to get one, and Julia Child claimed the burger chain was one of her favorites. And now, a fresh expansion into Oregon has sparked a new breed of In-N-Out hypebeasts willing to drive three hours just to get ahold of the holy burger.
In case you weren’t already intimately familiar with the privately-owned chain, we’ve highlighted five secrets to In-N-Out’s success below. After you’re done reading, be sure to watch the “CBS This Morning” profile of In-N-Out above, in which Ben Tracy brings us a rare interview with the company’s president, Lynsi Snyder.
The Founding Family Members are Reclusive
You would think the founders of an internationally famous burger chain like In-N-Out would love to soak up celebrity stardom. Instead, the Snyder family has decided to lay low and allow their food to speak for itself. Although the Snyders have suffered extreme tragedy with the loss of two former presidents, the family has not allowed for it to effect the quality of their food. Thirty-three-year-old current president, Lynsi Snyder, has every intention of maintaining the same values that the restaurant was founded on.
In-N-Out Refuses to Go Public
In-N-Out’s decision to remain a privately-owned company is one of the reasons the restaurant stands out from its competitors. When Snyder was asked why the company will never go public, she explained to CBS, “The only reason we would do that is for the money, and I wouldn’t do it.”
The Company Gives Great Employee Benefits
Much like Chipotle, managers at In-N-Out can earn six-figure salaries, motivating many beginning employees to keep working for the fast-food restaurant. Additionally, the starting salary of In-N-Out workers is the highest of any fast-food chain in the country. Both full-time and part-time employees also gain access to dental, medical, and vision health benefits.
The Chain is Growing Slowly
According to CBS, McDonald’s began its initial expansion as a franchise around the same time In-N-Out began growing in popularity. By 1976, McDonald’s had opened 4000 U.S. locations nationwide. In-N-Out, on the other hand, preferred to stay local, and had just 18 locations in Southern California. Today, In-N-Out has 304 stores all owned by the Snyder family.
In-N-Out Is Valued at Over $1 Billion
It’s no surprise that with drive-thru lines that circle In-N-Out locations at all hours of the day, the restaurant has racked in some major cash. To date, the restaurant is valued at one billion dollars, all without the help of becoming a public company.