Dunkin’ Donuts customers are a serious breed of superfan. It’s no surprise, then, that people are amped that the chain will be giving away free coffee to its customers tomorrow, September 29.

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In honor of National Coffee Day, Dunkin’ will be giving away a free medium hot or iced dark-roast coffee to every member of their ‘DD Perks’ rewards club. Everyone who is already a member will receive a coupon for the free cup of joe, while non-members have a heavy incentive to join via the company’s app (tricky bastards).

Anyone who enrolls in the perks program tomorrow will get four free coffees—one tomorrow and then one-a-week for the first three weeks of October.


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What’s more, Dunkin’ will make sharing your National Coffee Day pics even more ridiculous by providing a one-day-only Snapchat filter that adds raining coffee beans to your #coffeeselfies.


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National Coffee Day also comes directly on the heels of another gimmicky, made-up food holiday: Drink a Beer Day. We don’t exactly need a reason to drink either beer or coffee on the reg, but a free coffee will certainly come in handy as a Tuesday-morning hangover cure after we observe national guzzle a brewskie day. Thanks, Dunkin’.

[via PRNewswire]