Did you think this 2012 TIME Magazine cover was ballsy? Well, the above ad for German milk brand Plain makes the TIME cover look like child’s play. 

moses

This Plain commercial begins with an angelic scene of a robot mother breastfeeding her child, but we’re having trouble putting what happens next into words. We’re also not exactly sure how Plain milk makes robot mothers come alive, but the website says it’s “Eine neue art, milch zu trinken,” or “A new way to drink milk.”

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The ad culminates with a German model whispering “Moo.” Go, watch the video and revel in its bizarreness.

[via AdWeek]