If you’re a fast-food chain and you make a pretty serious mistake with one of the biggest soda brands in the world, what do you do? Obviously, you need to make it right somehow.
That’s when you hire Ving Rhames and make a hilarious 30 second apology ad like the one you see above. As the Wall Street Journal reports, Arby’s has a deal with Pepsi in which the company is supposed to feature Pepsi in two of its ads over the course of the year.
Unfortunately, Arby’s got so wrapped up in its “We Have The Meats” campaign that it forgot to include Pepsi in the one more ad that was due under their agreement. To make matters worse, Arby’s had already finished work on all its advertising for the year when Pepsi politely tapped them on the shoulder and pointed out the mistake.
So Arby’s did the smart thing, sucked it up, talked to their ad agency to create this hilarious meta-ad, and hired Ving Rhames to give the appropriate gravitas to the voiceover that ends with the tagline, “Arby’s. We have Pepsi.”
What did PepsiCo think of the ad? Robert Rios, chief marketing officer for PepsiCo’s food service division, told WSJ in an email,
“Arby’s unconventional approach to marketing” certainly seems to be paying off. The company’s tweet about Pharrell’s hat at the beginning of the year set the Internet on fire, and the chain eventually bought that hat for $44,100 in an auction that benefited Pharrell’s From One Hand To AnOTHER charity.
Unfortunately, the Pepsi apology spot isn’t a nationwide ad. Only the Minneapolis, New York, and Los Angeles markets will see the ad run on TV between December 7th and December 13th. But that’s why there’s YouTube, where you can watch any and every clever and amusing ad your heart desires.
Awesome Japanese commercials featuring American stars? YouTube. A completely weird wine video featuring Orson Welles? YouTube. Pre-famous Guy Fieri selling you Flowmaster car mufflers? You already know the answer.