It turns out that not everything is bigger in Texas. Houston is one of the markets where Starbucks is currently testing its new “Mini” Frappuccino size, according to Starbucks Melody. Denver is currently the only other area to have access to the tiny Frapp, while the initial test phase for the mini drink took place earlier this year in San Diego.
In Starbucks speak, “mini” means 10 ounces. That’s still more than a cup, or 8 ounces, which isn’t exactly miniature—but who says what constitutes as big or small in America?
Starbucks Melody hypothesizes that this smaller frapp might be targeted towards customers who prefer lower price points, or “to customers who want a smaller size for children.” We know it’s basically a caffeinated milkshake, but still, the kiddies need espresso.
Maybe Starbucks was more upset about the World Health Organization calling Fraps “mini health time bombs” than we knew, and did this as a joke?
Either way, it’s always good to be thinking about the future, and who’s going to be sitting at those little cafe tables, typing away earnestly on laptops as they sip their tasty caffeinated beverages and Pumpkin Spice Frappuccinos. It does definitely seem like those customers are getting younger all the time.
See, this kid already has the look down. All he needs is his tiny frapp.
[via Grub Street]