To promote its new dark roast coffee, Canadian coffee chain Tim Hortons murdered-out one of its Montreal locations.

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The philosophy behind the all-black-everything Tim Hortons was “taking away customers’ sense of sight to supercharge their sense of taste.”

All we know is, this would have been the perfect time to get Drake to roll up in an all-black Maybach and drop a verse about Tim Hortons. Especially since Drizzy publicly expressed his desire for a Tim Hortons campaign on Instagram a couple weeks back.

[via Tim Hortons, Eater]