Many people claim to be the best (every rapper, ever), but few try to legitimize their claim with a trademark. Last month, Dunkin’ Donuts tried to do just that when they applied through the United States Patent and Trademark Organization to own the rights to the phrase “America’s Best Coffee.” The USPTO ultimately rejected their claim on the grounds of being too generic—after all, the American coffee market is hardly undersaturated.

There have been crazier attempts at trademarking the seemingly ordinary: In 2006, Syracuse University wanted exclusive rights to using the word “orange” on apparel, and Donald Trump unsuccessfully applied to own the phrase “You’re Fired!” (Actually, we’re cool on him having that one.)

[via Huffington Post]